Showcase
We're delighted to showcase our recent Social Media Ad Management campaign for BMW. The campaign's main focus was on promoting BMW's new models, "THE NEW X1", “THE 2 ACTIVE TOURER” and "iX3" etc., to high-income professionals and luxury car enthusiasts.
Key to our strategy was the identification and creation of a tailor-made target audience. We utilized advanced B and customer data analysis to identify potential customers who fit the profile of a BMW owner - those who value luxury, innovation, and performance in a vehicle.
Once this audience was identified, we created highly personalized ads highlighting the unique features and sophisticated style of specific models. These ads were designed to resonate deeply with our target demographic, emphasizing that choosing BMW is not just about buying a car, but about embracing a lifestyle of luxury and innovation.
This tailored approach resulted in a highly successful campaign. It not only increased brand awareness but also substantially boosted engagement, leading to a remarkable increase in leads and sales for the new models. This project reaffirms our commitment to delivering precise and effective social media ad management.
We are proud to showcase our latest Video Marketing project with IVE Engineering VTC, where our objective was to reach potential audiences and drive them to apply for the Diploma of Foundation Studies. Our target audience comprised DSE graduates and their parents who were searching for an educational program that could provide both the basic skills required for a career in the industry and a sound academic foundation for further studies. Through compelling and informative videos, we showcased the benefits of the Diploma of Foundation Studies, highlighting the practical skills students can gain and the opportunities available upon completion. Our team of experts worked tirelessly to create impactful videos that captured the attention of the target audience.
Our recent collaboration with HK Divorce Centre showcases our expertise and tailored approach.
We designed a decent official website for HK Divorce Centre that is user-friendly, informative, and professional, reflecting the firm's dedication to providing reliable services.
To ensure the Centre reached its target audience, we executed an effective Search Engine Marketing (SEM) campaign on Google. Our campaign focused on specific keywords and demographics, driving significant traffic and potential leads to their website.
Icebreaker Concept prides itself on creating a digital presence that reflects the essence of a business and connects them with its clientele. Our work with HK Divorce Centre epitomizes this ethos. We look forward to helping more businesses break the ice in the digital market.
